Lantern Review Group

Business Directories for Trade Contractors


Voice assistants rarely announce a penalty here -- they simply rank a less certain record lower.

Five Checks Before You Submit

01

What search engines read

Check by phone or postcode lookup, not by memory.

02

How data aggregators decide

In practice, keep a change log; six months on, no one remembers which field was edited or why.

03

After you prune

A workable routine is to check before each campaign and log every change with a date -- and it rarely happens quickly.

How to Prune a Citation Profile

Fixing a misplaced service area

The Case for Canonical Listings

  • Week 1 The order matters: refresh first, then monitor, and only then submit anywhere new.
  • Month 2 For that reason, claim what exists before creating anything new -- duplicates are harder to remove than to avoid.
  • Day one In other words, set aside time to reconcile as part of the monthly reporting cycle rather than treating it as a one-off project.
  • Month 2 Record the canonical version of the name, address and phone number somewhere the marketing lead can find it, at least in a competitive market.